Travel Content Website Ideas

By TMarketing | Web Content

Oct 25

Adding unique content to any website is one of the most important components you can have to attract new business, visitors and search engines. With travel websites, providing access to the most up to date content about your destination will be a great way to attract new clients and bookings to your website.

Stuck For Content Ideas For Your Website?

Here a small selection of content ideas you could add to your website to beef it up. The more unique content you have, the more likely it is that the major search engines will come and visit.

Think of it this way, the more unique pages of relevant and informative content you have, the more salesmen you have out there attracting new clients and new opportunities to your business.

  • Article Archive
  • Press Release Articles
  • Local Tip Sheets and Downloadable Guides (PDF of local events
  • Latest news both about your Company (Great for hotels) and about your Area
  • Testimonials – Written, Video or Audio – take some good responses from your TripAdvisor page if you have one
  • A Blog – Useful tips on the area, lists of restaurants, activities and attractions in the area
  • Photo Gallery of the area – Have some photos taken of the local area and at resorts to create content you can share. Images work well in the travel space. Especially on social media.

With all content make sure you write for the customer first and search engine second. While search engines are important to get you noticed, there is really no point driving people to these pages only for them to switch off and go elsewhere.

Other content ideas include interactive content. While search engines may not be able to index and rank it, if it is a useful addition for a potential customer then you really must consider adding it.

  • Quotation Systems
  • Video and Audio Files – maybe some video of the local area or town. If you are a hotel maybe a video of the rooms, and facilities – these are cheaper to do than you think.
  • Searchable databases of contacts or useful local information – this could include when the local markets are on, where the nearest emergency dentist is, average taxi costs to get to the local attractions.
  • Local festivals or holidays.
  • Reviews of local attractions

As you can see, there are a huge range of ideas for content. The main drivers must be to create unique, sought after, content that is engaging and gets other people talking about it and linking to it.

If you need help creating a content marketing plan for your travel business, do get in touch. We have a wealth of experience creating detailed and useful guides for travel businesses.


About the Author

Jason Hulott is Business Development Director at Internet Marketing Specialists, Speedie Consultants. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.