Digital Content

Why is travel web content so important?

Web content is more important than ever for travel companies operating on the internet. After all, the internet is based on content, and companies which do not have a good content strategy will always find themselves lagging behind the competition.

In fact, our own research* found that over three-quarters (78%) of travellers who book online said both the description and images of a hotel or destination are equally important when deciding where to book. Over a quarter (27%) said that watching a video of an hotel helped with the decision to book, as well.

The search engines love web copy, images and useful videos and this is one reason on its own why developing a content marketing strategy will help boost your business. Our web content service can help your content rank higher within the search engines, meaning you can begin to attract more highly-targeted traffic to your site.

Our web copywriting service isn’t just about helping with SEO – well-written, unique and quality copy can entice a customer to buy a holiday or experience.

Essentially, without good, keyword-rich web copy on your website and syndicated across the web, it is very hard to survive and be successful in the online environment. Of course, you simply may not have the time and / or the skills needed in order to run a successful content marketing plan. However, the good news is that we can help you to develop and run a successful content strategy – and at an affordable cost.

Key benefits:

  • the search engines reward high quality content, and using our service this will help your website to appear higher up the results pages and attract more targeted traffic;
  • it will help your travel customers make a decision about where to book;
  • if you provide information for your customers then this will look good in their eyes as it will help them to make informed decisions;
  • our high quality web copy can enhance your business’s credentials;
  • we can spread your web content over the internet via directories and social networking sites to drive more traffic to your website and improve brand recognition;
  • affordability. Content stays online for as long as you want it to, and it is also one of the cheapest forms of online marketing available. You only pay for it once, but it keeps on working hard for you.

We are passionate about developing a winning content strategy

Adding new web content is one of the most important ways to attract customers online. Our service can make your website more search engine friendly and provide visitors with access to up-to-date information, boosting your search engine optimisation, enhancing your reputation and winning new sales at the same time.

There are many types of content that we can provide for you (video, written and audio), including:

  • onsite web copy for websites, blogs and minisites;
  • articles for external marketing / link building activities;
  • press releases;
  • tips sheets;
  • downloadable guides;
  • videos (YouTube is the second largest search engine, so do not underestimate the power of videos):
  • product pages;
  • latest company and industry news;
  • testimonials.

Whichever web copy content you require, we make sure that it is unique, of a high quality and keyword optimised in order to take full advantage of the benefits. Each piece of web copy will be crafted with its purpose in mind, by a native English speaker, and won’t simply be churned out or plagiarised as you may often find with some other copywriting companies.

With so many benefits of producing original web content for your website, you may want to start adding content today to start taking advantage of them all. We can help you maximise your website and your online presence by creating, posting and managing all of your content for you and developing a successful content marketing strategy. Why not get in touch today to find out exactly how we can help?

*Independent study carried out October 2016.

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