A blog is a great way to quickly and easily get your message out there or to respond to key trends in the marketplace. Using a Blog platform can allow anyone to post content from within your organisation. Best of all, the most popular blogging platforms are free to use.
We always recommend WordPress as it is heavily supported by a host of developers and programmers. Using a blog can also allow you to automate some of your other social marketing activities such as sharing your knowledge on the major social sites such as Pinterest, Twitter, LinkedIn, and Facebook.
A forum on your site allows your visitors to pose questions, interact and share their experiences. It may be that the forum is only open to clients but a forum can add real value to your site and keep people coming back again and again. You can use a forum as a support section on your site.
Sending out monthly or weekly content to your clients is a great way to keep them informed and educated, not only about your business and local area but also about why they should come to your hotel / resort and what they can do once there.
The focus here is on two things. One to educate your clients and secondly to get them back to your site to complete bookings.
Adding more content is a great way to attract back clients and be a magnet for new visitors. The fresher and more up to date your website is, the more likely the major search engines will revisit and therefore will give you more opportunity to attract business. Ideas for new site content includes: Guides, Articles, News, FAQs, Interviews and more… Read our post about Travel content ideas for many more ideas…
With the Internet has come a love of online tools. People love online calculators and quote engines and such like. This could take the form of an interactive things to do or places to see tool. You are only limited by your imagination.
The five elements above are all low cost options that can either be bought in or developed in house. Each element can work in isolation or in combination but each has a proven track record online for driving more traffic to a website.
Maybe under the current economic climate, companies should focus more on developing their existing websites and enhancing these as a marketing budget cost rather than spending on the more expensive advertising options.